[TIMELINE]

My Journey

Every chapter of my career has taught me something new; lessons I now carry into leadership at the highest level.
Family Business
1995
2007

Family Business

[SHANNON GRAPHICS] Grew up in my family’s commercial printing business, starting in the bindery department as a child and eventually running the art department and major accounts. This foundation gave me early exposure to graphic design, commercial branding, operations, client management, and the realities of running a business.

Entrepreneurial Leap
2008
2011

Entrepreneurial Leap

[JUBILEE FARMS] Followed my heart west to Utah and California, acquiring and developing raw farmland for the cannabis industry. Managed operations, compliance, and labor teams while learning horticulture hands-on, blending business ownership with sustainable agricultural practices.

Education & Transition
2011
2015

Education & Transition

[FAU; URBAN PLANNING] In my mid-thirties, I returned to Florida to raise my son near family. Also returned to my education, enrolling in college to professionalize my passion for horticulture and placemaking. Graduated summa cum laude with a B.S. in Urban & Regional Planning and a minor in Environmental Science, preparing for a new chapter of impact-driven work.

Protecting Ecosystems
2013
2015

Protecting Ecosystems

[USDA] While completing my degrees, worked with the U.S. Department of Agriculture to manage invasive species eradication programs across Florida. Applied both horticulture and operational experience to develop lab protocols and achieved measurable progress in restoring natural habitats and safeguarding biodiversity.

Urban Renewal
2015
2016

Urban Renewal

[CENTER FOR URBAN & ENVIRONMENTAL SOLUTIONS] As Senior Research Analyst, advanced revitalization and urban planning initiatives for municipalities in South Florida. Conducted in-depth research, engaged stakeholders, and contributed to projects that strengthened community identity and livability.

Real Estate Development
2016
2022

Real Estate Development

[ROSEMURGY PROPERTIES] Directed operations for the development platform of a privately held real estate firm with $750M in assets and a $1B pipeline. Streamlined processes, built high-performing teams, and managed the retail portfolio through the challenges of the pandemic, ensuring stability and long-term growth.

Scaling Startup
2022
Present

Scaling Startup

[SOXEROSION SOLUTIONS] As COO, I align strategy, operations, and marketing to grow an environmental technology company. By embedding EOS principles and operational systems, we’ve expanded our national footprint and strengthened organizational culture, positioning the company for sustainable scale.

Fulfillment & Impact
Present
Future

Fulfillment & Impact

Looking ahead, I seek opportunities to contribute where my skills are valued and my work creates meaningful impact. I thrive in environments built on trust, collaboration, and shared respect, and I’m driven to partner with great people to achieve ambitious goals.

[COMMONLY ASKED]

Interview Questions

What kind of work environment do you thrive in?

How do you approach leadership?

What motivates you at work?

Describe a challenge you’ve faced and how you handled it.

How do you handle change or uncertainty?

Where do you see yourself in the future?

Whomever said "work is not personal," has never done work they love!

natasha.vidal@outlook.com