Business Description
SOX Erosion Solutions delivers a suite of patented erosion control systems designed to stabilize shorelines and hillsides, while improving water quality. SOX prioritizes the education, training, and ongoing support of its national network of service providers to deliver superior outcomes in diverse environments.
Impact
- Investor Communications: Developed new structure and process for investor communications, replacing the quarterly scramble with systems that keep performance data active and accessible in real time. This streamlined staff workload, improved transparency, and equipped the CEO with tools to effectively report company performance to the Board of Directors, Investors, and in capital raise efforts.
- Organizational Alignment: Implemented EOS philosophy to align the executive team and Board of Directors on vision and values. Introduced meeting cadence and task management platforms to connect daily priorities with long-term corporate goals, bringing structure and clarity to the organization.
- Marketing Transformation: Transitioned all marketing from a third-party agency to an in-house team, building the department from the ground up. Implemented infrastructure and technology to support growth, and hired each contributor to form a high-performing team.
- Campaigns & Assets: Led multiple brand discovery campaigns with partners across the nation, translating insights into targeted outreach strategies. Directed the development of marketing assets, ensuring brand consistency and clarity, in support of both the SOX sales team and our clients.
- Systems & Innovation: Oversaw CRM audits and clean-up to improve lead vetting and assignment workflows. Developed the SOX Portal to enhance client and partner support. Helped complete a multiport communication matrix to streamline internal operations.
- Performance & Growth Culture: Designed and implemented a company-wide performance review process, including goal setting and consistent staff check-ins to support professional growth and accountability at all levels.
- Sales Expansion: Built a national outside sales team, developing new recruiting, hiring, and onboarding processes that doubled the sales force in one year and accelerated revenue growth.
- Operational Playbook: Documented and defined every core process across all departments in a comprehensive company playbook. This minimized ramp-up time for new hires, reduced lead time for new sales reps to generate revenue, enabled faster scaling, and prepares the company for a future exit.
Job Description
The Chief Operating Officer is responsible for overseeing the day-to-day operational functions of the company, involving strategic planning, operational efficiency, and ensuring that all departments align with the company's goals and objectives. The COO takes the CEO’s vision for the company and turns it into an executable business plan, working closely with the executive and leadership teams to drive the company's growth and success. This position has an internal focus, overseeing all operations and ensuring procedures operate properly across all departments, effectively achieving the business goals. Additionally, the role includes management of the marketing team with a focus on promoting the company’s products to attract and engage customers, while increasing brand awareness and driving sales.
Job Scope
Operational Management
- Oversees day-to-day operations across all departments, ensuring efficiency, consistency, and quality.
- Implements and monitors SOPs, tools, and processes to streamline workflows and improve performance.
- Tracks key metrics (revenue growth, efficiency, customer satisfaction) and addresses operational issues proactively.
Strategic & Financial Leadership
- Partners with the CEO and executive team to shape and execute long-term strategy.
- Reviews budgets, monitors financial performance, and reallocates resources to align with company goals.
- Anticipates future operational costs and prepares reports to inform decision-making.
Performance & Compliance
- Establishes performance metrics for departments and conducts regular reviews with leaders.
- Implements corrective actions when targets are not met.
- Ensures compliance with laws, regulations, and industry standards; conducts regular audits and risk assessments.
Team Leadership & Culture
- Mentors and develops department heads, fostering a culture of accountability, collaboration, and excellence.
- Leads executive meetings, aligns cross-departmental initiatives, and resolves conflicts when needed.
- Builds leadership capacity to strengthen the management team.
Marketing & Growth
- Directs marketing strategy and team to drive brand awareness, sales, and market expansion.
- Tracks marketing performance and adjusts campaigns to achieve business objectives.
- Represents the company at industry events, maintaining relationships with key stakeholders.
Business Plan Execution
- Translates company strategy into departmental objectives and actionable plans.
- Monitors progress toward business goals and ensures alignment across all teams.
- Provides insights and recommendations for continuous improvement and sustainable growth.
